This policy explains how Convrsion, LLC (“Convrsion”, “we”, “us”) uses cookies and similar technologies on convrsion.com and our comparison websites. For how we handle personal information more generally, see our privacy policy.
1. What cookies are
Cookies are small text files a website stores on your device. Similar technologies, such as pixels and local storage, work in much the same way, so this policy covers them too. Some are needed for a site to work. Others help the owner understand how the site is used or measure advertising, and those need your permission first.
2. How we ask for permission
On every one of our websites, we ask you in a banner before we set any analytics or advertising cookies. Rejecting is just as easy as accepting, and nothing optional runs until you choose. The exception is visitors to convrsion.com from the United States, where the law allows these cookies to be on by default: there, they run until you say no, and you can switch them off at any time in the banner or with the “Cookie settings” link. You can change your mind at any time using the “Cookie settings” link in the website’s footer. If your browser sends a Global Privacy Control signal, we treat it as a no to advertising cookies. While these cookies are off, Google’s tags run in a restricted mode (Google Consent Mode): they set no cookies and send only basic, cookieless signals, such as that a page was viewed, which Google uses to estimate ad results without identifying you.
3. The cookies we use
convrsion.com
| Cookie | Set by | What it does | Lasts | Type |
|---|---|---|---|---|
cv_consent | Convrsion | Remembers your cookie choices so we don’t ask on every page. | 6 months | Strictly necessary |
_ga, _ga_* | Google Analytics | Counts visits and shows us which pages people use, so we can improve the site. | 13 months | Analytics |
_fbp | Meta (Facebook) | Measures our Meta ads and lets us show ads to people who visited the site. | 90 days | Advertising |
_clck, _clsk, CLID | Microsoft Clarity | Shows us how people use our pages (clicks, scrolling, where forms get stuck) so we can improve them. | Up to 1 year | Analytics |
Our comparison websites
Each comparison website lists the cookies it uses in its cookie banner, under “Manage choices”. They typically include cookies that keep forms working, and, only if you accept them, analytics (such as Google Analytics) and advertising cookies (such as Meta, Google, TikTok and Microsoft) that measure our ads.
4. Other services on the site
- Visitor statistics: convrsion.com uses Cloudflare Web Analytics to count visits and page views. It doesn’t use cookies, doesn’t follow you across other websites, and doesn’t identify you.
- Hosting and security: our hosting provider may set a strictly necessary cookie to protect the site from bots and attacks.
- Links to other sites: if you click through to WhatsApp, LinkedIn, Facebook, Instagram or one of our brand sites, those sites set their own cookies under their own policies.
5. Controlling cookies in your browser
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop parts of the site from working. To find out more, visit the ICO’s guide to cookies.
6. Changes and contact
We update this policy whenever the cookies we use change. If you have questions, email info@convrsion.com.